Exploding light bulb with sparks and smoke against dark background, symbolising Accendo Marketing's mission to ignite inbound demand for recruitment firms

Strategy-led marketing for recruitment and executive search firms

Fractional CMO for recruitment and executive search firms

Grow the Firm, not the Headcount

Accendo Marketing is a fractional CMO consultancy for recruitment and executive search firms across Asia Pacific. We build the commercial marketing layer most firms never have: clear strategy, sharp positioning, the right channels, and measurement that ties marketing to profitable fees. Senior leadership, without adding headcount.

We bring 22+ years of strategic global marketing experience to smaller and mid-sized firms across Asia Pacific.

Exploding light bulb with sparks and smoke against dark background, symbolising Accendo Marketing's mission to ignite inbound demand for recruitment firms

Our expertise

Marketing strategy

  • Industry, category and competitive research

  • Brand, employer brand, positioning and niche development

  • Demand generation and customer acquisition

  • Geography, category and product expansions

Digital Marketing

  • Email marketing & automation

  • Data, analytics, ROI & attribution modelling

  • Content strategy, development and amplification

  • Introducing AI capability across the marketing function

Why clients choose us

  • 22+ years inside recruitment and recruitment marketing. We understand the market and can hit the ground running.

  • Senior expertise on a fractional basis. You get CMO-level direction and thinking without the headcount.

  • Recruitment marketing experience across every major market cycle: We know how to defend revenue when hiring contracts and grow it when demand returns.

  • Marketing and business development, joined up. We build programs alongside your sales and consulting teams.

  • Senior oversight, specialist depth, matched to the work. We lead the strategy and stay accountable for it from start to finish.

  • Channel and platform agnostic. A digital problem doesn't always require a digital solution. Our strategy recommendations focus on the best outcomes for your business.

Marketing not contributing to growth the way it should?

Let's talk. 

Book your free initial consultation to discuss how Accendo Marketing can help your recruitment or executive search business achieve measurable revenue growth and reach your financial milestones.