Recruitment marketing expertise + AI-enhanced execution

Accendo Marketing helps recruitment firms increase client acquisition 

BOOK A CONSULTATION

We exist to provide senior marketing leadership at the stage where businesses need executive-level strategy but don't require a full-time CMO. Our goal is simple: to help recruitment businesses grow profitably. 

We combine strategic marketing expertise with AI-enhanced execution that delivers enterprise-level capability without enterprise complexity or cost.

Our story

Accendo Marketing was founded by Alan Chapman, a senior marketer with over 25 years of experience building marketing and inbound lead programs from startup through scale-up to market leadership. This included many years leading the marketing function across six Asia Pacific locations for Robert Half Inc.

In that role, Alan achieved #1 market positioning, SEO dominance and highly profitable inbound lead generation when many competitors had bigger BD teams and larger budgets. 

In recruitment where relationships matter and switching costs are low, you win by building a brand and presence that pre-sells your expertise before the client conversation even starts. We help recruitment firms build digital systems that establish trust and reputation in your niche, so clients come to you already convinced you're the best option.

Connect with Alan on LinkedIn.

Alan Chapman, founder of Accendo Marketing and fractional CMO for recruitment firms, with over 22 years of recruitment marketing leadership across Asia Pacific

  • 22+ years working in the APAC recruitment, executive search and consulting sector across multiple market cycles and economic downturns (GFC, COVID, sector disruption) . 

  • We know the economics of running a desk, team and office. We know what it takes to secure retainers, exclusivity and protect margin.  

  • Our proven track record in recruitment. Transforming digital performance to generate millions in inbound leads, achieving market-leading visibility in search and building systems that supplement top biller activity. 

  • We deliver the strategic leadership amplified by custom AI systems. You increase your presence without matching larger firms’ marketing budgets or team sizes.

  • The frameworks, customer insights and inbound systems we build become assets within your organisation.

  • We continuously expand our expertise through active participation in professional communities, including AI Fluency Sprint at The University of Sydney, AI-Ready for Marketers at the Australian Centre for AI in Marketing (ACAM), UTS, Melbourne Business School, RCSA, Strategy Finishing School, and the Sydney SEO Collective.

What differentiates Accendo Marketing?

Contact us

Schedule your free initial consultation call.